This past month we had a thousand-mile journey and the team at Kia offered us a Wild Orange 2017 Soul Turbo for the trek. Thinking about great fuel economy and rising gasoline prices, it was a natural yes. Second thoughts were a light little breadbox rolling on the crazy interstates, this might not be the best idea.
Turns out that the Soul Turbo was a great road trip car, very capable on the highway, nimble in traffic and on the back roads, good on fuel, with plenty of space for luggage and people. As the trip turned out, it was mostly driving during inclement weather, rain, and fog. And the Kia Soul handled it, all in stride. The hampsters and the ducks got friendly on this trip.
History of the Kia Soul
The Kia Soul appeared on the market a decade ago, when small all activity vehicles were the rage. Spending time with the car, you can see how the Soul’s concept vehicle was inspired by a wild boar wearing a backpack. The New York Times reported, “the boar’s attitude of strength and capability was the image.” Today the Soul is the only rolling breadbox left as mundane crossovers have taken over the market share.
The Soul, designed to appeal to hip urban youth has also found a niche with the gray hairs who want a vehicle with easy entry and not a high price. Looking for something to carry the dogs, gifts for the grandchildren, and all that goes with life after kids have fled the nest. During our time with the Soul we had to agree as it had space for our stuff, and still room for people and a comfortable ride.
Kia Soul Saftey
While we did not test all of the Soul’s safety features, we did experience the anti-lock brakes on a wet interstate. They engaged, our heart skipped a beat, and we stopped safely.
In 2009 the Kia Soul quickly earned a maximum five-star safety rating from Euro NCAP. With the dual front advanced and side curtain airbags, as well as the electronic stability control and vehicle stability management systems, this feels like a safe small car. That safety rating places Kia Soul among the safest B-segment family cars in the world.
Marketing Strategy – Hamsters Drive the Soul
We identify with the chubby Hamsters and are thrilled to see them every chance we get. After the Soul’s release, Kia USA launched commercials in a campaign titled “A new way to roll” featuring city streets with animated hamsters on stationary hamster wheels. The commercials have attracted popularity on video-sharing sites and were awarded “Automotive Ad of the Year” at the Nielsen Automotive Advertising Awards. he most recent commercial was for the Turbo model, featuring the Motörhead song “Ace of Spades“.
Having always liked the out of the box, boxiness of the Soul, it is great to see that it is easily customizable with options and Kia offers the Soul in bright colors which have appealed to folks in this white, silver, and black painted automotive world we live in.
This Wild Orange Soul was also economical averaging around 30 mpg on the trip. Holding the road in the inclement weather and was easy to slip in and out of traffic with plenty of power from the 1.6-liter turbocharged direct injection 4-cylinder gasoline engine.
Interior space is well laid out, not expansive, but we did slip in a six-foot-long piece of art on canvas then later loaded it with supplies for our felines. The Soul did well even with the added weight in the rear.
A long drive was made comfortable by the firm and well-fitting leather and cloth seats. Easy access to the controls and view of the dash and displays made driving the Soul a fun experience. While it tended to be a bit choppy at lower speeds due to the 7-speed dual clutch transmission, which from what I understand is actively shifting gears. But at higher than in-town traffic speeds that did not pose an issue. And was actually quite smooth and somewhat quiet.
UVO, Android Auto, Apple CarPlay, Sirus XM and lots of USB ports
Modern cars seem to be short on USB ports to charge and connect phones and devices to the in-car technology. The Soul had two USB’s easily accessible and lit up at night, as well as an audio input jack and two 12-volt power outlets which seem to me to be so old school, back to when cars had cigarette lighters.
The Kia’s UVO eServices Infotainment System and associated smartphone app seemed to me to be more hype than help, while it is nice, I never found it very useful. Though a friend driving a Niro found it to be very interactive on that vehicle.
Not being a fan of Android Auto, as I feel it takes control of my phone, or maybe I am not an experienced enough user of it, this time it did not bother me as much as in other cars. On the other hand, it is nice to see that the car is equipped to handle whatever technology that is brought into it.
The 7″ touchscreen with rearview camera and the audio system worked great. The backup camera gave a clear large view of what was behind the vehicle even in bad weather. Sound quality out of the audio system was good, though not concert quality. This Soul was not equipped with navigation, though it would have been nice to turn off the display screen, as it had very little to display other than the Sattelite radio station information.
Dollars and Sense
The 2017 model we drove had a sticker price of $23,620 including freight, but not tax, tags, and dealer add-ons. Mileage was just under 30 mpg during a week of brisk highway driving, twisty side roads, and crowded city streets. Lower trim levels of the non-turbo Soul start at $16,200, though, with the extras that this model had, the price is reasonable. And with an auto club or buying service discounts, dealer incentives no doubt you can grab a great deal on a Kia. Like all Kia’s, this one carries one of the best warranties out there.
Driving Near and Far
The Soul Turbo was a great all-around car, small enough for parking in town, large enough to carry things and not be uncomfortable on the highway at speed with other traffic. The Soul Turbo had enough power to keep up with traffic and move out when needed. Interior space and comfort were plentiful and appointments while not luxurious, were modern and functional.
The Soul is a decade old design now, and with a refresh in the works, it will be interesting to see the next iteration. As with other Kia models, we have driven, we give this car a thumbs up.
Words and Images by William West Hopper