Audi of America hosted a number of regional automotive journalists at their headquarters in Herndon Virginia where we heard from their President Scott Keogh about the current market and Audi’s focus on technologically forward vehicles. While EV’s were not in the mix, CSUV’s and Sportbacks were, as they are the current trend in the market.
Mr. Keogh spoke of how well the Q line of vehicles is doing all across the USA, from Boston to Dallas, from DC to San Francisco. Relating that the owner demographic is one of the youngest in the industry. And that is directly related to not only the vehicles providing up-to-date technology such as Apple Car Play and Android Auto as much as for the well designed and efficient vehicles, as well as the Audi dealer network that supports the Audi brand.
We have always liked the styling of Audi’s even back in the day when the brand was barely on the US roads. While today ‘s Audi’s are great looking, what impressed us is the driver and passenger comfort, due to the thought behind the ergonomics of the interior. The dash layout and control placement, the comfort of the seats, and not just the high-end S-line seats, the base Q5 seats were just as comfortable.
Driveability of the Audi vehicles was excellent in both the turbocharged 4-cylinder and the 6-cylinder powered models. Handling was tight, accurate and with excellent ride comfort in both the CSUV and A5 Sportback models. While a CSUV is not a sports car, these Audi’s provide a sporty experience behind the wheel with plenty of luxury. The only down side was that the S-Line exhaust was a bit noisy, especially for a long drive. Though a throaty exhaust seems to be what buyers of the up market performance trim vehicles are expecting.
Our overall experience with the A5 Sportback and both the SQ5 and the Q5 Compact Sport Utility Vehicles was excellent. A year ago Queer4Cars spent time in the full-size Audi Q7 and our opinion of the brand has only increased after spending time in these additional models.
Speaking of Audi experiences, we will be driving an Audi A5 on a week-long test drive in September driving from Washington DC to Cooperstown NY, on to the 911 Memorial in Manhattan, and back to DC. Stay tuned for that update.
Until Then, Enjoy the Adventure!
Words by William West Hopper, images courtesy of Audi Newsroom and William West Hopper.