Category Archives: BMW

Today and Tomorrow: Mini’s Future Is Passionate Owners and a Strong Racing Heritage

Mini Electric Concept
Mini Electric Concept – photo from Mini PR

Mini, the brand that has been an icon of everything that is quintessentially and vibrantly British and youthful, is poised to celebrate 60 in 2019. And doing so by being plugged in to their passionate customers who love driving and winning races.

Mini quickly became the car of choice for rock stars, film personalities as well as royals an common folk alike when it was first introduced in 1959. The little cars caught they eye of racing legend John Cooper whose name has become synonymous with the brand. Who then took the brand on to win many races in the 1960’s. Today not much has changed,

What Makes a Mini?

MINI Manager of Product Planning, Ishaan Khatri speaks to auto journalists in NYC in November of 2018, prior to the LA Auto Show.
MINI Manager of Product Planning, Ishaan Khatri speaks to auto journalists in NYC in November of 2018, prior to the LA Auto Show.

At a recent meeting of automotive journalists in New York City, MINI Manager of Product Planning, Ishaan Khatri shared the five essential elements of what makes a Mini.

Emotional: Mini is not a rational purchase, you buy a Mini for the fun of it.

Excitable: The mini makes people excited and has since it was first introduced as an answer to expensive fuel prices.

Fun to drive: Known for go kart-like handling, Khatri stated that the Countryman is no-doubt the best driving SUV on the market.

Personable: 70% of owners name their Mini and make them an important part of the family.

Customization: Even the banner on the outside of the UK factory says 1 in 800K. Mini has always offered customers a high level of customization for their cars.

Customer Loyalty

Mini Line upMini takes its owners and enthusiasts very seriously, involving them in events like Mini Takes The States, a two-week long driving adventure in the USA each year. This is a chance for members of the Mini Corporate Staff, parts of the racing team, and everyday owners of the vehicles get a chance to enjoy time driving the cars together, as well as getting feedback on new and experimental products.

Racing is Heritage

Luis Perocarpi, team owner of LAP Motorsport talks about winning races with stock Minis.
Luis Perocarpi, team owner of LAP Motorsport talks about winning races with stock Minis.

Mini has taken racing seriously since 1960 when John Cooper first raced one of their cars. Mini has both a Professional race team in the USA, LAP Motorsports as well as supporting owners of its cars  by sponsoring them to take it to the track at SCCA and other ametur events that often lead drivers into a full-time racing career. As Luis Perocarpi, team owner of LAP Motorsport found out after taking delivery right off the dealership floor of a couple of JCWorks cars his team would drive to win. He stated “Mini’s street cars are race cars.”

Perocarpi shared that the best kept secret in the automotive sector is how good the JCWorks factory cars are. That in the short preparation time his race shop had to prepare a couple of Mini’s to get out on the track, he found out they needed little tuning, just roll cages.  Though on their first race, how officials made them remove the stock Brembo brakes from their JCWorks Mini and replace them with brakes from a Mini SE, and they still won the race. Not unlike the middle 1960’s when John Cooper’s Motorsports Team’s Mini was disqualified for having double filament light bulbs.

What’s Next?

Mini made up a prototype of a classic powered by all electric
Mini made up a prototype of a classic powered by all electric. (photo by Mini PR)

Electrification, while the rest of the industry was busy looking at hybrids back in the late 2000’s, Mini in 2009 leased an exclusive Mini-E edition of 500 Mini-E cars to the USA and 40 to the UK. Using that experience, Mini’s owner group, BMW, took this real-world experience and developed the 2012 BMW 1-Series Active-e and the I3 as well as BMW’s I8 super car.

Andrew Cutler, Mini Public Relations Manager with Mini shared that the Mini Countryman PHEV and BMW’s I8 shared similar powertrain components, just inverted, Mini’s PHEV Countryman has the 3-cyl in the front and the

Andrew Cutler, Mini Public Relations Manager spoke of the heritage of Mini and the passion of the owners.
Andrew Cutler, Mini Public Relations Manager spoke of the heritage of Mini and the passion of the owners.

electric motors in the back, with the I8 has the ICE (internal combustion engine) in the back and electric motors in the front, both with AWD when needed.

Expect to see a third generation Mini SE EV, built on BMW’s electric architecture, in production and on sale in 2020.  And yes there already is a John Cooper Works GP Concept out there so expect to see the JCW Performance being powered by electricity as well.

 

 

Special Editions

 

Mini is about to release the JCWorks Black Knight Edition at the LA Auto Show in November 2018.
Mini is about to release the JCWorks Black Knight Edition at the LA Auto Show in November 2018. (photo from Mini PR)

Mini developed to be an urban brand does not take its heritage nor future technology for granted. You will find  that they will continue to build fun to drive vehicles after 60 years and plan to do so in the future. Plus Mini is still offering a manual transmission on their internal combustion powered products, a rarity in today’s automatic world.Mini has found special edition limited production vehicles to be part of its success. The latest, a Black Knight Edition, will be debuting at the 2018 LA Auto Show. A JCW 3-door hard top with- custom trim, handles and black color combination of which 150 examples will make it to the USA, arriving in first quarter 2019. An International Orange and Starlight Edition will join the Black Knight.

And they will never take their customers for granted, continuing with a successful enthusiast programs along with racecar driver training.

 

Words and Images (except where noted) by William West Hopper

 

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Drive Cool Cars, Join an Exotic Car Club

While you are behind the wheel of your SUV, you look over and see someone driving a great car, and say to yourself, “One Day?” That day could today with a local club. You can make that exotic car dream drive a reality.

Drive Society has Exotic CarsYes, you could be behind the wheel of any number of supercars for about the yearly lease costs of a luxury car. Without all the hassle of insurance, maintenance, and trying to fit it into your garage. Someone could toss you the keys then you are behind the wheel for a day, a weekend, or more.  Better yet, when you tire of that ride, you can choose another one, and be off on another adventure.

Drive SocietyArlington VA startup Drive Society can make such a dream come true. Be it a two-seater Mercedes-Benz AMG GT or a practical though still exotic sedan, like the Tesla S. Maybe you have a hankering for a classic American Muscle car, how about driving a ’69 Camaro or maybe a Ferrari 458 Italia? These are just a few of the current stable in Drive Society’s nearby garage.

Drive Society has developed a membership club where you purchase points which allow you to use them towards a day or more of driving any one of their nine exotic cars. And as a Drive Society Member, you get to be part of the group decision-making process of what the next car the club buys next.

Membership

Drive Society's Ferrari 458 Italia
Drive Society’s Ferrari 458 Italia

You purchase a set number of points at levels from $2000 for 60 points, up to $12,000 for 400 points. Each car is valued in a specific number of points to rent for the day, from 6 to 35 points. You spend those points depending on the car you drive. (Note the Ferrari is available only to the upper levels of membership.) Yes, there are some minor restrictions: mileage is limited to 200 miles per day, except on the Ferrari which is 150, and no you cannot take these vehicles to a track day, as all cars are for street use only. So for two grand, you can drive a Porsche for ten days and 1200 miles, or the Mercedes-Benz AMG GT for 3 day and 600 miles. For the first year, if you do not use up all your points, you will incur a $50 per month membership fee.

Insurance for physical damage and supplemental liability is included, your own auto policy covers primary liability while you drive the cars. Garage expenses, Arlington County personal property tax, detailing and maintenance expenses are all covered in the membership. For an additional fee, you can have your car delivered and picked up at the local location of your choice.

The Club

Drive Society DC's AMG GTDrive Society is a driver’s club, while it was developed for automotive enthusiasts, you don’t have to be a car geek to belong. Perfect for that Dad or Mom who wants to drive a cool car, but does not want to own one every day. Once you become a member, the minimum age to be a member is 28, you can rent a car and also have a say in the vehicles purchased and sold by Drive Society. Member’s business meetings and events are held regularly throughout the year and range from social happy hours (no driving) and trips to go-kart tracks to events designed for you to take out one of the cars, be it at a racetrack to watch a race or an auto festival.

The Cars

Drive Society has a collection of nine interesting cars. Porsche’s, Tesla’s, a BMW, a classic Chevy, even an AMG and a Ferarri. In talking to Alex Schaffer one of the founding partners he shared that these are not brand-new cars, due to the immediate depreciation costs that new cars (even exotic ones) experience once they roll off the dealer showroom floor. Some are limited production models that were hard to find at dealerships when they were new. Drive Society scours the country looking for great deals on great cars, buying at auction, from private owners and collectors. They bring them back to Arlington and register them in Virginia.

Foundering Partners

Alexander and Danielle Schaffer, a husband, and wife team with young children founded Drive Society after both working in federal contracting positions with Information Technology companies. Following Alex’s passion for Sports Car Club of America – SCCA racing, the two of them have developed Drive Society filling a niche of supporting a passion that people have for automobiles. Taking the car sharing, exotic car rental and fractional auto ownership business model to the next level. While car clubs are often formed with members who own individual cars, this provides members who may not have the opportunity to own dream cars to actually have use of cars they would never own outright. Sharing the expenses and responsibilities with other members, as well as the fun of driving them.

Katie's Cars and Coffee in Great Falls VA
Katie’s Cars and Coffee in Great Falls VA where you will often find Drive Society showing off their rides.

You can find more about Drive Society either in person at any one of the Washington DC area automotive gatherings or online at their website. If you are an automotive enthusiast or just interested in the concept, I would suggest talking to Danielle and Alex in person and seeing the cars that Drive Society manages yourself sometime soon. You can find them at local events like Katies Cars and Coffee, or Carsfera Auto Festival, and other events nearby.

Queer4Car's William West Hopper and Matt Rihl
Queer4Car’s William West Hopper and Matt Rihl

Words and Images by William West Hopper

We are looking forward to the World Car Awards

With the New York International Auto Show on the horizon, one of my personal favorite events each year is the World Car Award. This year held on March 28th.

2018 will be the 14th year for the annual awards and the for the fifth consecutive year based on Prime Research’s 2017 media report. The World Car Awards were inaugurated in 2003 and launched in 2004.

2018 marks the 12th year of World Car’s partnership with NYIAS, and the fifth consecutive year that the World Car Awards have retained their ranking as the No.1 automotive awards program in the world in terms of media reach. While the awards and ceremony are a recognition of automotive excellence is on an international scale and intended to complement and not compete with other national and regional Car of the Year celebrations.

The awards are administered by a not-for-profit association, under the guidance of a Steering Committee of pre-eminent automotive journalists from Asia, Europe, and North America. Peter Lyon (chair – Japan), Jens Meiners (vice-chair – Germany), Mike Rutherford (vice-chair – UK), Tim Stevens (director – USA), Siddarth Patankar (director – India) and Gerry Malloy (director – Canada and president, WCOTY Association).

 

Automobiles Nominated for the
World Car Awards


2018 World Car of the Year:

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– Mazda CX-5
– Range Rover Velar
– Volvo XC60


2018 World Urban Car:

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 – Ford Fiesta
– Suzuki Swift
– Volkswagen Polo


2018 World Luxury Car:

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– Audi A8
– Porsche Cayenne
– Porsche Panamera


2018 World Performance Car:

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-BMW M5
– Honda Civic Type R
– Lexus LC 500


2018 World Green Car:

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– BMW 530e iPerformance
– Chrysler Pacifica Hybrid
– Nissan LEAF


2018 World Car Design of the Year:

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– Lexus LC 500
– Range Rover Velar
– Volvo XC60


The Road to the World Car began in Frankfurt on September 19, 2017, and was followed by the first-ever Tokyo Test Drive conducted at the BMW Tokyo Bay facility in October giving jurors yet another opportunity to evaluate contenders that might not be available in their home markets. Then, the fourth annual “L.A. Test Drives” took place across a six-day period in November with a record number of 35 jurors participating. At the Geneva show in March, they close in on the end of the Road to World Car journey which will end on Wednesday, March 28, 2018, when World Car opens the New York International Auto Show and also declares all winners in all categories.

New York International Auto Show

Owned and operated by the Greater New York Automobile Dealers Association, the New York Auto Show is an awesome combination of new ideas, technological innovation, exceptional concept cars and nearly 1,000 of the latest new cars and trucks.  Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry.

 

Information for this post is from the World Car Awards Press Release. Photos are from the various automotive media sites. Collated and edited by William West Hopper.